FAR was One of the Few Who Believed in Us



The love for Achajur brought brothers Tiran and Artash Martirosyan back totheir native village in Armenia’s Tavush Province. Their pursuit to contribute to a more sustainable future motivated them to establish Clean Line products. Now, in less than a year, the company has reached successful sales in three provinces and the brothers have plans to expand nationwide.

Tiran and Artash worked in Russia for years until last year, when theydecided to return to their beloved Achajur.

Artash, 38, noted that it was hard for them to start everything from scratch, and that they had to dig deep into the technology of cleaning production to develop quality items and research the market. In 2020, the brothers applied for the Small Business Assistance Program (SBA), sponsored by the Atesian Family from Detroit, to purchase the much-needed equipment to produce quantities en masse.

Clean Line sells 15 different products and appliances, including dishwashers, laundry detergent, soap, napkins, and toilet paper. Next on the horizon is Clean Line shampoo.

“We didn’t want to import our equipment, but instead to buy it from here—made in Armenia—because it’s important to use Armenian production and elements for our branding and marketing purposes,” Tiran said. “We can proudly state that we are the only ones to produce these items in the whole region and Clean Line products are among the best. It was hard to start this business but FAR was among the few organizations to believe in us and support our business.”

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